My advise to any real estate agent or loan consultant is that one of the most important things in real estate is having an excellent marketing plan.

I notice that you indicated in your question that you were looking for a marketing plan for a real estate agent/loan officer. I hope that you have decided by now to become an expert in one or the other and not attempt to do both at the same time.

I don't know the time frame in which you are trying to be successful. Marketing is done over a period of time and not something that is done over night.

Sitting in the office listening to the other agents tell you what will not work is not the key to being a successful real estate agent.

The key to having a successful career in the real estate field are simply and easy to follow.

#1 Get the necessary education to get your state license.

A. An internet class would do just fine you are only trying to get your license.

B. If you like to sit through a class then find a real estate school in your local area.

C. Some real estate offices offer career real estate license school in their office

#2 Obtain the necessary continuing education to maintain and keep your license to sell real estate up to date.

#3 Formalize the best marketing plan you can think of to maintain a high degree of referrals and a good customer base.

You may listen to others that are successful and those that are unsuccessful tell you about what they do that work and what they do that don't work for them.

You are not them so, what might work or not work for them might be the reverse for you. So take what they tell you and put them into something that work for you.

Starting part time might work for some and not for others. It simply depends on how many hours a day you are willing to put into your new career and how bad you want to leave your old career behind. Sometime your present career can be a crutch.

The main thing you want to remember about making real estate your career is that you are working for yourself, so you are the one that have to motivate yourself each and every day.

You want to become an expert in real estate not just a person that sell and list houses. There is a big difference.

There are several marketing techniques that are in use today.

#1 There is telemarketing, but then there is the "Do not call list" So you have to be careful there and not make a mistake or you will be sued. Cost is $11,000 per call for you as well as your employer.

#3 Advertise in the local newspaper that you are now in the business of doing real estate.

#4 You can direct mail to people in your city telling them you are in the real estate business.

I suggest you market yourself by leaving the office and spending time in a area that you want to work and get to know the people that could be your future clients.

Find an area in your city that you want to work approximately 5,000-10,000 houses. Make you enough fliers to cover your area. If you have children this will be a good weekend activity for them as well as yourself. While walking the area passing out your fliers, if you see someone out doing the lawn or just out introduce yourself, give them one of your cards. See if they are willing to give you their name and email address so you can email them, on a monthly basis, things about the real estate industry as well as your monthly newsletter. Place any information you collect in a data base that you should start.

Your flier should tell them a little about you, the high school and college you attended, a little about your family # of children, husbands first name if you have a family yet, a few of the real estate programs that you will be offering and introducing. This is an introductory flier that you can make on your computer. You can get them ran off at Staples or Office Depot.

You should pass these type fliers out at least 3 months in a row. This will let them know that you are sincere and look as if you will be there for them.

You should also visit the local commercial places in the same area. Find out if they will allow you to place a flier holder in their business, give them one of your business cards, find out their
name, write it down you never want to forget it because they will become one of your partners. buy something even if you are gonna give it away and don't need it. Do this to as many commercial businesses in the area as will allow you to place a flier holder in their place of business. You will find the flier holders at Staples or Office Depot.

Call the post office and inquire about their bulk mailing stamp. Get one and learn the system of bulk mailing.

Also call your title company and get them to provide you with the names of the people in your area that you have been passing out your flier.

Remember your data base you were starting and now should have over a thousand names that you alone should have been able to get if you have been walking the area.

YES FOR ONLY $1,500.00 YOU TOO CAN SELL REAL ESTATE! This is the great lie all realtors are told! Yes, for $1,500.00 you can take classes (at least that’s the cost in Birmingham, Alabama) to learn everything you need to get your license, but not much on what it really takes to sell homes.

Most experienced agent do not want to bother with newer agents. When I first started, over two years ago, I was with a different company (Birmingham’s largest real estate company at the time) and I remember asking some of the older agents for help. While a few would help, for the most part, I was told, you just got your license, you should know what you’re doing. Now I’m with Keller Williams Realty, North America’s fastest growing realty company, and since it is the only realty company with profit sharing, every agent in the office has a financial gain in how well that office does, so everyone is more then willing to help out, but more on Keller Williams later.

First we will talk about what it takes to be a realtor, then we will talk cost – for if you do not have what it takes, you will be throwing money away, no matter what the cost is. If you have what it takes, it is well worth the cost!!!

You should be out-going, not afraid to talk with strangers you meet in the mall, stores, etc. You can’t get all bummed out with rejections, trust me, you will get allot of rejections in this line of business. You also need to be a good teacher as well as a good listener. And most of all, if you can remain calm when the world around you is going to pieces, you will make a good realtor.

If you read some of the questions and answers from Yahoo, you will see EVERYTHING is the realtor’s fault, and allot of times, this is true, not because realtors are bad people or trying to pull something (although some do). It is because the realtor did not take the time to explain to the Buyer/Seller how it all works, then if something goes wrong the client has no clue and feel they have been cheated.

Also, before I forget, EVERY realtor, works for a Broker, that is just how it works, but you will learn that in realty school. In Alabama you can not be a Broker until you been an agent for at least two years

COST

My first year I invested a total of $5,000.00 (Spread out over the year) over and above the cost of my classes and I only pulled in $3,000.00. For a total net income of minus $2,000.00 plus or minus a few hundred. This year, so far, I spent $2000.00 and made, to date $30,000.00. Next year I plan on doing even better!

As you can see, it cost money, but the rewards, well, they speak for them self!

Most real estate companies have what is called OT time (Opportunity Time). The way this works is, you are the agent of the day. You sit in the office and answer the phone. You mostly end up setting up showings for other agents listings, but if a call comes in with someone looking to sell or buy a home, you get that lead, remember, it is only a lead, it is up to you to turn in into a sale or listing. This is only an OK way to get clients. The BEST way is through marketing yourself. That is mainly where the bulk of my budget goes, to marketing myself.

If you remember earlier, I said each Keller Williams agent has a stake in how well the office does, I think, most Keller Williams agents are helping other people not just because of the profit sharing, but because this is just the type of people Keller Williams attracts! Keller Williams culture and belief is

WI4C2TS
W – Win-Win – or no deal ( make it a winning deal for everyone)
I – Integrity – Do the right thing
C – Commitment – In all things
C – Communication – Seek first to understand
C – Creativity – Ideas before results
C – Customers – Always come first (This one I truly believe in)
T – Team Work – Together Everyone Achieves More (another one I truly believe in)
T – Trust Starts with Honesty
S – Success – Results through people

Keller Williams has some GREAT in house training on how to get listings and market yourself, just to name two of its many classes. Best of all, if offers passive income through profit sharing!

Real estate is not for everyone, but it is a good business to be in, and yes, it is not a job, nor truly a career, it is a business you need to work and grow. True, you work for a broker, but you work as an independent. Most Brokers could care less if your selling or not, you pay a fee just to be in the office on top of your commission splits, so the brokers are not loosing any money on you. The most common split is 60/40 – you keep 60 and the broker gets 40. Some companies will let you keep 95 to 100%, but the monthly fee is like $1000.00. Each office is different. Keller Williams offers 70/30 splits for new agents, (Monthly fee, called a desk fee is $30.00- once again each office is different) then after you paid a set dollar amount for the year ($19,500.00 for my office) then you get to keep 100% for the rest of your anniversary year. You can, however start off at a 90/10 split, BUT then you must guarantee to pay that set amount. So for me, If I took the 90/10 split and only earned enough to have paid $17,500.00 in commissions to my office, at the end of my anniversary year, I would have to write a check to Keller Williams for $2,000.00. It is for this reason a 90/10 split is not recommended for newer agents, in fact, some Keller Williams brokers will not let new agents get the 90/10 split for that very reason.

Interview with Keller Williams Realty
The only real estate company that offers profit sharing
GREAT company to work for, GREAT training on how to market yourself, in any market.

If you would like more info on a career with Keller Williams Realty, go to my web page http://www.pauld-kw.com and on the top you will see "Sell a Property" Click on that, then click on "A career with Keller Williams" I think you will be very impressed. You can also e-mail or call me and I will be more then happy to talk to you about Keller Williams or send you some more information. pauld-kw@hotmail.com
If you do look into Keller Williams because of the information and end up going with them, remember my name when they ask, who would you like to be your sponsor. Just say Paul D. Dziedzic.

BEST of luck with your new career!

he is not pushy…he is just a gay agent

Lol

Realtors aren't likely to be phased out, but their jobs are changing somewhat as many prospective clients do the initial "sifting" online. Realtors still show the homes and guide clients through the purchase process from the offer to closing.

Buy it… buy it… buy it…

I love it!

if only things worked this way lol

Good video

being into real estate myself, I really thought this was funny, great job